Beamr Imaging Ltd. Image Science Company Showcase Video










Beamr services the biggest telcos and OTT video distributors as the leading designer of content-adaptive encoding and video optimization technology which enables high video quality, excellent compute performance, and excellent bitrate efficiency for cable cos, OTT video distributors, broadcasters and video streaming platforms. Backed by forty-four granted patents, Beamr's perceptual optimization technology extends into our HEVC and H.264 software video encoders. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables guaranteed quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

Beamr solutions provide as much as a 35% network reclamation by reducing video files as much as 50% using Beamr’s class-leading HEVC and H.264 Beamr 4x and Beamr 5x video codecs. Beamr offers the best video quality at the lowest bitrate for telcos and TV networks and managed service platforms seeking to reduce video bandwidth utilization on the network backbone and edge.

As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptually aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC video encoder Beamr 5x and the H.264 codec Beamr 4x. CABR is a Beamr proprietary invention that ensures the highest video quality at the lowest bit rate. By activating CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

The Beamr quality measure has been in development since 2009. After years of refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for verifying image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with human viewing results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under normal viewing conditions. This is a more info secret to how the process is able to guarantee image quality.

Continuing the rich legacy of innovation, Beamr showcased at NAB 2019 the ability for CABR to silicon accelerated by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to move closer to the original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.

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